Master the Art of Innovation, Influence, and Strategic Selling
Marketing is everywhere, in the products we buy, the brands we trust, the stories we hear, and the experiences we live. By choosing the Marketing specialization at the Institut de Management d’Alger (IMA), students step into a dynamic and essential field that prepares future professionals to drive brand strategy, customer relations, and innovation.
In a rapidly changing global economy, where consumer behaviors evolve constantly and businesses compete across borders, marketing expertise has become a strategic asset. This program equips students with the ability to understand markets, build compelling offers, and design powerful marketing strategies.
Key learning outcomes include:
- Analyzing market trends and customer behavior
- Developing brand strategies and positioning
- Designing multichannel campaigns
- Measuring performance and adapting strategies accordingly
More than just learning how to sell, students will discover how to create value, tell a brand’s story, and shape customer experiences in a meaningful way.
IMA is a private higher education institution in Algeria, known for its human-centered, career-oriented approach. The Marketing program offers a strong balance between academic theory and hands-on application.
Courses cover both core marketing knowledge and emerging trends, including:
- Strategic and operational marketing
- Consumer behavior and market research
- Brand management and value creation
- Pricing, product, distribution, and communication policy
- Digital, ethical, and sustainable marketing
With an active learning approach, students regularly engage in:
- Case studies based on real business challenges
- Group projects simulating agency environments
- Marketing workshops and business games
- End-of-year internships to strengthen their resume and industry exposure
This immersive learning model ensures that graduates leave with not only theoretical knowledge but also the professional agility required by today’s job market.
Graduates of the Marketing specialization enter a thriving job market, with career paths available in nearly every industry. IMA prepares students to pursue roles such as:
- Product Manager
- Marketing Analyst
- Digital Marketing Coordinator
- Brand Strategist
- Customer Relationship Manager
- Strategic Marketing Consultant
Whether working for a multinational, a fast-growing startup, or launching their own ventures, students will be ready to lead with creativity and insight.
Choosing to study marketing at IMA means joining a private university in Algeria that prioritizes academic excellence, practical learning, and personalized support. Students benefit from a network of faculty members who are both scholars and industry practitioners, as well as access to internships, events, and partnerships that enhance career readiness.
This specialization is designed for ambitious students who are eager to contribute to Algeria’s economic transformation and to succeed in the competitive world of modern marketing. At IMA, marketing is not just about selling, it’s about building brands, driving impact, and shaping the future.